This results in a complete unification of all communication strategies across the globe. In fact, implementation of a DAM system needs some preparation and we do have a post on this too: Digital Asset Management Implementation – How does it work exactly?įirstly, it helps unify the brand across regions, languages, and cultures. By having all digital assets in one place, an organization ensures that all teams, regardless of where they are, use the same brand assets. However, it’s harder to realize the immense power such platform delivers for an organization. It is the client who provides the storage and equipment to run the software. On-premise software resides entirely on the client’s premises.
#Popular digital asset management tools software#
The best way to think of them is photo libraries that give shareholders access to files they need.Īnother type, the production asset management system, is more comprehensive, focusing on storing assets used in digital production.įinally, we can also differentiate DAM software based on how it is being implemented within a company. Library asset management systems, on the other hand, streamline storage and retrieval of assets that change rarely. These products focus on storing marketing-related content mostly – logos and other branded assets – to assist teams with creating successful campaigns fast. Some DAM products focus on brand asset management. There are many different types of them, however, and it’s important that you know the difference to choose the right one for your brand. So far, we’ve been talking about DAM platforms in general. Finally, as organizations grow, so does the cross-organizational use of digital assets, increasing the need for a formalized way to manage media files and other assets. Maintaining brand consistency is one of the key ways for providing a strong customer experience, after all.
The multi-channel aspect of today’s marketing also forces companies to expand the number of digital assets they use. Unfortunately, those teams often waste tens of productive hours on locating the right assets for their projects. Not to mention that each of those includes a whole range of other assets, from graphics to copy.
Sales teams constantly output various documents – proposals, presentations, and other sales enablement assets. All this poses challenges for brand management to maintain consistency across all marketing initiatives. Digital marketing strategies like SEO or content require even more assets, all in a whole variety of file formats. PR and traditional marketing initiatives rely on text and visual assets like photos and graphics. Metadata are unique descriptions for each asset and makes it easier to find, filter and manage within an organization’s entire ecosystem. It can also support companies in their content marketing efforts or allow for an optimized management of product assets in an e-commerce store, such as for SAP commerce. Software for digital asset management, in turn, helps create, archive, manage, repurpose and even manipulate digital assets. This is also one of the more significant differences to a CMS - while a CMS primarily displays content to the public, a DAM acts as a hub for all sort of content in a company.ĭAM’s core objective is to help organizations create and manage content throughout the entire content lifecycle.
Both type of system are almost indistinguishable from each other, as we explain in our article about Media Asset Management.įor example, a DAM could route rich media assets to a Content Management System (CMS), so that they are displayed on a website. Another term used for DAM is Media Asset Management (MAM). While a MAM was more focussed on video in the past, today’s modern DAM solutions offer the same video capabilities. Digital Asset Management (DAM, for short) is a process of managing, organizing, and distributing digital assets from one, content location or a hub.